Massage and clean your little one's delicate new teeth and gums with the Haakaa - 360 Degree Silicone Toothbrush. With soft silicone bristles, it provides 360 degree clean, removes more plaque and provides a better overall cleaning experience than conventional children's toothbrushes. It is completely safe for babies. It also has a suction base that makes it easier to store without it tipping over, preventing it from getting germs and other nasties on the bristles. It's the perfect brush for starting your child's dental care and is a great way to encourage them to brush and instil good dental hygiene habits from a young age.